Rosco Bandana, Hard Bedrock Records’ aboriginal signing.
Hard Bedrock International is ablution Hard Bedrock Records, an centralized almanac characterization for the cafe, auberge and bank chain. Its aboriginal signing, Mississippi-based bedrock bandage Rosco Bandana, will affair its admission anthology in September and accomplish at a alpha affair for the characterization June 19 at Hard Bedrock Bistro Nashville.
Like agnate branded labels from Mountain Dew (Green Characterization Sound) and Converse’s long-running “Three Artists. One Song” program, Hard Bedrock Records is not a acquirement comedy for the company.
“We’re not aggravating to acquire money on this, we appetite to advice arising artists,” says John Galloway, Hard Rock’s VP and arch business officer. “Our acceptance and ambition is that if artists arise to the greatest date in activity that they’ll bethink Hard Rock. It’s an disinterestedness play, a giving aback to the association play.”
The abstraction for Hard Bedrock Records was an change of the company’s continued history of music contest — in 2011 Hard Bedrock venues hosted added than 17,000 concerts in 174 altered venues. One accurate event, a action of the bands alleged Hard Bedrock Rising, draws added than 12,000 bearding acts and could be a abeyant aptitude basin for Hard Bedrock Records acts in the future. Rosco Bandana, for example, was apparent through 2011’s competition. The label’s complete isn’t bound to rock, either — it could accommodate hip-hop, blues, or alike electronic.
“It’s music that makes you feel acceptable and adds some aroma to your day,” Galloway says.
Rosco Bandana’s anthology will be appear primarily through agenda distributors like iTunes and Amazon, admitting Hard Bedrock is currently in talks with ally for a bound concrete pressing. Galloway sees the company’s all-around arrangement of video on-demand screens in 53 countries and music-themed bedfellow programs like Complete of Your Stay as added business cartage for a bandage unparalleled in the accommodation marketplace.
“Everything is on the table,” Galloway says. “We’re attractive at every asset we have.”
The label’s agents is currently aloof three executives, but may aggrandize as the agenda grows. In accession to Galloway, two added Hard Bedrock advisers accept bifold roles at the characterization — co-heads of A&R Blake Smith and James Buell, both music industry vets. Additionally, Rick Patrick, a above artistic exec at Def Jam, has been with Hard Bedrock back 2005 to advance architecture and artistic services.
“The best affair that could appear for us is for addition characterization to say we absolutely like this bandage and to assurance them and added their career afterwards we advice get them started,” Buell said in a statement.
There is contempo antecedent for indie acts to get a big breach from branded exposure. Red Bull Records, a for-profit analysis of energy-drink behemothic Red Bull, afresh saw its act Awolnation accomplish platinum cachet for distinct “Sail” on the backbone of abundant touring and alternative-rock radio promotion, admitting peaking at No. 81 on the Billboard Hot 100.
Characterization architect Greg Hammer afresh told Billboard that Red Bull Records is “not in the business of affairs cans,” but about shares a agnate business access to its ancestor company. “The cast does a lot of sampling, and that’s our ambition as well. We appetite to put the music in a position area it’s activity to get listened to afresh and accustomed the appropriate shot,” he said.
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